Strategic Communications

Effective public relations solutions tailored to your needs.

Does your company lack visibility?

Insight Discovery offers two solutions: Strategic Communications Plus – a monthly retainer, and Ad Hoc – a flexible service created for companies requiring support only for one-off campaigns. Leading companies we have provided Ad Hoc services to include many of the largest asset management companies in the world, one of Europe’s biggest insurance companies and local companies in the GCC.

The region’s media has become very fragmented. The solution to this lies in integrating an array of communication tools that allows for a more rounded approach to meet the needs of the business community in this region.

We strongly believe that a corporate communications plan developed as a stand-alone concept, no longer works successfully in the Middle East. Only utilising the press to relay press releases is no longer a strategic way to communicate with your stakeholders.

The keys to a successful Corporate Communications strategy for companies in this environment are: receiving excellent advice from an agency, having the right budget to action the strategy, building great rapport with the media and trusting the agency to deliver a professional, corporate communications plan that will add to the reputation of the company. It is imperative to select an agency that understands the local conditions, and has a proven track-record – which we do.

UAE-based media holds a strong position in the region when it comes to readership, trust, intelligent articles, balanced opinion pieces and reputation. The UAE-based press therefore, is a very good starting point for our strategy.

Insight Discovery also offers media training to companies based in the Middle East. This service is managed by Tim Harrison. To read more about Tim, please read his biography on the Team page.

Market Intelligence

Bespoke projects with fresh insights and actionable recommendations.

Over the past nine years, Insight Discovery have conducted hundreds of market intelligence studies. Our award winning reports have successfully started lively debates and secured extensive PR for our clients as well as providing them with valuable insights and actionable recommendations.

We focus on the following key areas:


Customer projects

These are often brand perception or new product testing market research studies. We apply different methodologies, for example: online surveys, telephone interviews, focus groups and face to face interviews to achieve the sample size, which can vary between 30 interviews to several thousand. Our success and credibility has made us the go-to company for conducting sensitive, face to face interviews amongst C Level Executives, particularly CEOs.

Syndicated projects

Recently, we have noted a marked increase in demand for our syndicated offering – where the costs of the project are shared amongst a number of clients.

A good example of a syndicated research project is our flagship Middle East Investment Panorama (MEIP) report which is now in its eighth year. During 2020 MEIP attracted over 15 partner firms, including many of the world’s largest asset management companies.

Employee engagement projects

Companies who are not afraid to ask searching questions amongst their employees recognize the real value of this intelligence. Insight Discovery guarantees complete confidentiality, which results in a high response rate from these studies – our average is 84%. We have conducted these online surveys for companies of varying sizes. The smallest study was for an IT company with 89 employees and the largest was for a bank with 3,500 employees across ten countries, with the questionnaire in four languages (English, Arabic, Spanish and Hindi.)

Bespoke projects

We help companies to map out and generate data on a particular market or sector. Numerous case studies are available upon request.
Event Optimisation
Maximising events across the region.

Insight Discovery know that the conferences and corporate events in the MENA region sit at the intersection of market intelligence and strategic communications and are valuable sources of insights.

They also represent a major investment by sponsors in terms of time and money. That is where we come in. We know the key issues and the key people. Our aim is to not only organize your event, but to optimize it and add value.

We are proud of our record of organising and chairing high profile events across the region and maximizing the impact these events have.

We would love to hear from you

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Dubai, UAE

+97155 8809676